You may not buy it, but you will always remember it

Hilal Yüce
1 min readJan 1, 2024

A competitive keyword without marketing goals: “zipper slider”

Zippers
Photo by Tomas Sobek on Unsplash

A zipper slider, which is a generally overlooked product whose name is not known even by its users, actually has a significant role in the functionality and long-term usability of clothing items equipped with zippers. A zipper slider allows users to easily open and close the zippers of their clothing items. If the slider does not function properly, the entire zipper mechanism may fail, rendering the garment less practical. So we can say that a zipper slider may have a critical effect on the user experience of various clothing and accessories, especially coats and bags. On the other side, as a frequently operated part of the clothes, a zipper slider may be broken or may stuck. If you can have the broken zipper changed or you can change it yourself with the help of a YouTube tutorial video, a Pinterest pin or an Instagram post, you can ensure the use of that clothing for a longer period. This allows a contribution to both sustainability efforts and the circular economy. Zipper sliders are also used by fashion designers as signature components and by the global brands as specific means of branding.

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